As AI workloads explode, the world’s largest tech companies are no longer just grid customers—they are becoming power marketers, anchor tenants for multi-gigawatt generation, and, in some cases, de-facto utilities. For infrastructure CEOs, this isn’t a side story in Silicon Valley. It’s a structural shift in how generation, transmission and capital will be deployed over the next decade.

From social media to power marketing

Just before dawn in Western Australia’s Pilbara, more than a hundred 250-tonne haul trucks wake up with no one climbing a ladder. From a control room hundreds of kilometres away in Perth, a handful of supervisors watch icons move across a digital pit map as driverless trucks roll out, talk to each other over private LTE and begin shifting millions of tonnes of iron ore.

Scenes like this were a curiosity in 2008. Today, they are becoming routine – and they are quietly rewriting how mines are designed, powered and built.

Located at 94 Piccadilly, the historic Cambridge House is undergoing a transformative redevelopment scheduled for completion in late 2025. Managed by Auberge Resorts Collection and owned by Reuben Brothers, this Grade I-listed former royal residence and former In and Out Military Club site will become a luxury hotel featuring 102 rooms, a private members club, and an expansive double-floor spa inspired by Roman bathhouse traditions.