Rising sales and an increase in demand from China, seen by the Danish company as being a future core market, contributed towards the toymaker’s profits of 6.12 billion kroner ($1.12 billion).
The world’s second largest toymaker, behind Mattel, has been increasingly looking towards Asian markets as a way to boost future sales. "During the coming years the Lego Group expects to grow moderately ahead of the global toy market that is expected to grow low single digits," said Lego in its annual report.