
Pricing is often overlooked as a strategic lever essential for revenue and profits. The global economic slowdown has heightened consumer sensitivities to pricing and value, however, prompting a resurgence of interest in integrated pricing policies and strategies.
 
            
    

 
          






 CRASA-Africa.Telecoms-Mar13-Bro-s.pdf
CRASA-Africa.Telecoms-Mar13-Bro-s.pdf