Virtual business A virtual business model is at the heart of Treasure Valley Business GroupÔÇÖs continuing growth, Ruari McCallion learns from president and CEO Gary Lim. Back in 1994, Treasure ValleyÔÇÖs first sale was buying excess frozen potatoes from a manufacturer and having them packed under its new brand, TJ Farms. It then sold them to a grocery chain in the Midwest and made a modest profit. That was the beginning of Treasure ValleyÔÇÖs journey to become a global food marketing company conducting business in the US, Canada, Mexico, the Caribbean and Asia.

