
For most large businesses, rolling out a major initiative company-wide is always high-cost. Many companies plough ahead based on gut feel or a degree of manual financial analysis. So much more, however, can be gained through the rigorous business testing which is now possible using advanced technology, as Phil Marsland, European head of Applied Predictive Technologies, explains.





Colombo_Dockyard_MAY11_emea-bro-s.pdf




