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May 18, 2012
Marketing: StoryBranding

Jim Signorelli outlines the 6 Cs of StoryBranding: a breakthrough approach to identify and develop a compelling brand story.

Jim Signorelli outlines the 6 Cs of StoryBranding: a breakthrough approach to identify and develop a compelling brand story.

 

Too much advertising tells us how to see things or what we should believe is important. As a result, we are often inundated with ‘facts’ that can be argued, and opinions that are self-serving. It is hard to form a willing relationship with anyone, let alone a brand, that tries too hard to convince us of its own importance.

January 30, 2012
Qatar Technical

Deputy managing director of Qatar Technical Michel Mitri talks to Gay Sutton about the transformation from an industrial refrigeration company to a knowledge-based engineering and manufacturing institution.

Twenty years of continuous expansion have resulted in the launch of Qatar Technical. Deputy managing director Michel Mitri talks to Gay Sutton about the transformation from an industrial refrigeration company to a knowledge-based engineering and manufacturing institution.

July 15, 2011
Andalusite Resources

Alan Swaby looks at a now thriving business that was once rejected as having no marketing potential.

Alan Swaby looks at a now thriving business that was once rejected as having no marketing potential.

 

 

 

 

 

 

February 23, 2011
Fire Control Systems

Not only is 2011 the 25-year anniversary of the company’s launch, it also marks the maturation of significant changes in company strategy and structure. Managing director Rodney Dodkins explains.

2011 is a milestone year for Fire Control Systems. Not only is it the 25-year anniversary of the company’s launch, but it also marks the maturation of significant changes in company strategy and structure. Managing director Rodney Dodkins talks to Gay Sutton about migrating from a commercial organisation to a fully fledged corporate entity.

 

November 23, 2010
KK Security

When Nairobi residents Howard Crooks and Derek Oatway got fed up with playing golf and decided to start a business together in 1994, their attention was captured by a small security company based on the coast at Mombasa. Senior consultant Rocky Hitchcock tells John O’Hanlon how KK Security brought professionalism to East Africa’s security industry.

When Nairobi residents Howard Crooks and Derek Oatway got fed up with playing golf and decided to start a business together in 1994, their attention was captured by a small security company based on the coast at Mombasa. Senior consultant Rocky Hitchcock tells John O’Hanlon how KK Security brought professionalism to East Africa’s security industry.

 

 

November 8, 2010
Green Cross Manufacturing

Hatti Zeppel, CEO of Green Cross Manufacturing, South Africa’s leading comfort footwear manufacturer, has been caught off guard by the company’s success over the past year. Jayne Flannery reports.

Hatti Zeppel, CEO of Green Cross Manufacturing, South Africa’s leading comfort footwear manufacturer, has been caught off guard by the company’s success over the past year. Jayne Flannery reports.