Exacting standards
Operating an agricultural firm in an emerging economy, to meet the expectations of customers in developed economies, can be a tough juggling act—but one at which Sundays River Citrus Company is excelling, as Andrew Pelis finds out.
Ken Nieuwenhuizen, the recently-arrived managing director of Sundays River Citrus Company (SRCC), had taken early retirement last year, after spending many years working around the globe with Coca-Cola. However, just over six months ago, the lure of joining SRCC, based in South Africa’s Eastern Cape—the very region he hails from—proved irresistible.