Bearing fruit
Last year, South Africa’s second largest fresh fruit exporter, Colors Fruit, set up the Colors Foundation to channel international investment into improving social and agricultural sustainability across its supply base and the greater South African fruit industry. David Farrell, group director for sustainable business at Colors Fruit, talks to Gay Sutton about the business, ethical and agricultural reasoning behind the move.
The political, business and social evolution in South Africa has been swift and extensive, and many companies are reaching the conclusion that to thrive and survive they must contribute positively to the social and environmental evolution of the country. South Africa’s second largest exporter of fresh fruit, Colors Fruit, is one of those.