Pulp facts
Cape Fruit Processors has had unique success in one of the world’s trickiest markets, proving to John O’Hanlon that it’s no “me too” player in the South African juice and pulp industry.
Four years after qualifying as an accountant, Max Thalwitzer heads Cape Fruit Processors’ principal production unit at Malelane in the Limpopo Valley, near the place where his grandfather, Mannetjie, first started to farm citrus fruit in the 1960s. In 2000 Max’s father Vonnie moved south to start a deciduous fruit business—apples and pears, basically—in the Cape area, with processing facilities at Paarl in the Western Cape and Mpumalanga on the other side of the country, about 30 miles inland from Durban. Mpumalanga was home to Riverside Processors, which in 2000 combined with the other Thalwitzer family group entities and some farming interests belonging to Johann Rupert, the wealthy South African owner of the Swiss-based Richemont Group. The present-day Cape Fruit Processors is divided equally between the Rupert and Thalwitzer families, explains Max.