Not cowed by the competition
Sonnendal Dairies is an exclusive supplier of dairy products to South Africa’s largest food retail chain, Pick n Pay. Ben Sansom finds out how the company has been achieving world class standards while fighting off the effects of falling consumer demand.
Sonnendal Dairies was launched by Andre Reitsma in 1994 as a small shop in Goodwood, Cape Town, selling just 200 litres of milk a day. However, Reitsma had an ambitious vision for the company and set about turning that vision into a reality, deftly steering it through periods of rapid growth and attracting investment that has enabled him to turn a modest business into one of South Africa’s success stories.